Archive for the ‘Video’ Category
“The Evan Smith Experience”
Evan Smith embodies the very roots of skateboarding and its creative nature. With an incredible run in the past few years, Evan has put out a myriad of mind-numbing video parts, enough coverage to stop the presses, and done it all with style for miles. So it should come to no surprise that Element and DC are proud to announce that Evan Smith is the newest pro to their teams. And what better way to do so, than roll it all out with a full-length video part, set to his own soundtrack… Turn on, tune in, and drop out; this is The Evan Smith Experience.
European Spring 13 Collection
Waking up to a new vista with no certainties but the clothes on your back and your skateboard is rather romantic notion for most. For some it’s a reality though as the life of a professional skateboarder always presents opportunities to keep discovering. Michael Mackrodt is the perfect example, scouring the globe not just for new spots but for new experience. Element’s collections are also about keeping discovering and finding the new. Clothes that keep you comfortable whatever the weather and whatever the company. For SS13 Element followed Michael on his travels and produced a vignette that gives a good feel of what a few days in the life of Mr. Mackrodt might be like.
Shop the new Spring 13 Collection
Evan Smith Experience
With his unique approach to skateboarding, music, photography and art wrapped into one project, the Evan Smith Experience is much more than just your typical video part. Watch the teaser and stay tuned for the full Evan Smith Experience on 3/21/13.
“MIGRATIONS” – FUTURE NATURE BONUS FOOTAGE
Migrations is a three-part series of behind-the-scenes footage from Future Nature, The Element Am Video. Shot on location in Mallorca, Costa Rica, and the Basque Country in Spain, this raw footage offers an in-depth look at Amateurus, the amateur skateboarder. Migrations stars Boo Johnson, Evan Smith, Julian Davidson, Madars Apse, and Nick Garcia.
Episode 1, Mallorca Migration is now playing. Mallorca, the Spanish island in the Mediterranean was the first of many stops while filming for Future Nature. This is a behind-the-scenes look at what we captured while stalked these animals through the coastline, mountains, and into the plazas.
Episode 2, Costa Rica Migration airs on Friday, August 31st. While following Amateurus for Future Nature, we ended up in the jewel of the equator, Costa Rica. We trailed the pod from the sunken seas to the highest mountain tops, surrounded by a volcanic skyline.
Episode 3, Basque Migration airs on Friday, September 7th. The final location of this exodus was the northern providence of Spain, known as Basque Country. We stalked Amateurus from Bilbao to Madrid, and everywhere in between.
Don’t forget, you can always watch these videos and all of our commercials and videos on our YouTube channel and via our podcast.
MAKE IT COUNT 2012 GLOBAL FINALS
Over the past year, we had 45 MAKE IT COUNT events in 30 different countries, with one goal; to get the most dedicated skateboarders from around the world for a life changing experience.
On August 11th, 23 finalists flew in for an all expenses paid trip to California for one week, and to compete in the global finals at Element YMCA Camp.
During that week, we went to San Diego and skated the Transworld park, hung out at Element headquarters, and had a day all to ourselves at The Berrics. In addition to skating, we hiked to the natural waterslides at Stony Creek, launched in Lake Sequoia, and saw a slew of wild animals in the Sequoia National Forest.
In the end, it was Jon Cos who took first place and a year’s sponsorship from Element, while Dustin Blauvelt came in second, and Nate Greenwood finished in third. Some left with trophies and prizes, but everyone went home with something much greater; friendships were forged, and our Element family grew bigger.
Thank you to everyone who contributed in making this series an experience of a lifetime.
For more info, to see the finals video, and to see the #elementmakeitcount instagram feed, go HERE:
“Second Nature” A Documentary Film About Janne Saario
Second Nature is a 18-minute documentary on Element team rider and budding landscape architect, Janne Saario of Finland.
The short film allows a glimpse of Saario’s thoughts and dreams, which float between design, art and skateboarding. Though it also reveals the important concurrence of post-industrial areas, sustainable concepts and natural environments, and unfolds the demanding obligation, towards today’s generation and those to come, to create positive and inspiring, local communities.
Over the past two years, filmer Yves Marchon’s keen eye reels in the various aspects and angles of Janne’s life and creates the perfect portrayal of what Element is most proud of and strives to constantly stand for through their products, artists and team riders: to bring progress to skateboarding in the most honest and ethical way.
The film was premiered in Janne’s home town of Helsinki, Finland which was named ‘World Design Capital 2012′. The film has received great feedback so far so check out the film and let us know what you think!
“Second Nature” A Documentary Film About Janne Saario
Second Nature is a 18-minute documentary on Element team rider and budding landscape architect, Janne Saario of Finland.
The short film allows a glimpse of Saario’s thoughts and dreams, which float between design, art and skateboarding. Though it also reveals the important concurrence of post-industrial areas, sustainable concepts and natural environments, and unfolds the demanding obligation, towards today’s generation and those to come, to create positive and inspiring, local communities.
Over the past two years, filmer Yves Marchon’s keen eye reels in the various aspects and angles of Janne’s life and creates the perfect portrayal of what Element is most proud of and strives to constantly stand for through their products, artists and team riders: to bring progress to skateboarding in the most honest and ethical way.
The film was premiered in Janne’s home town of Helsinki, Finland which was named ‘World Design Capital 2012′. The film has received great feedback so far so check out the film and let us know what you think!
MIKEY WHITEOUSE – MAKE IT COUNT WILDCARD VIDEO CONTEST WINNER
After sorting through hundreds of video submissions for the MAKE IT COUNT Wildcard entry, we’ve finally selected a winner. Congratulations goes out to Mikey Whitehouse of Edinburg, TX for his amazing park edit. He will be joining finalists from all over the globe in California at Element YMCA Camp for the finals and get to skate the Berrics with the Element team in just a few weeks. Thanks to everyone who submitted their videos. Check out Mikey’s winning video above.
MAKE IT COUNT WILDCARD VIDEO CONTEST
If the MAKE IT COUNT Contest Series didn’t stop in your town, you still have a chance to compete and make it to the finals.
Submit a 1-minute video of you at your local park to win an experience of a lifetime; a trip to the finals at Element YMCA Camp and The Berrics.
THE ELEMENT BUG BOARDS – STEP ON A BUG!
Eye-popping colors and a variety of shapes made of Canadian maple, the Element Bug Boards are small enough to fit in a backpack or locker, and guarantee a fun ride wherever you’re headed.
