Artist Camille Nappez aka Avius Animus has been working on something really special for us at Element. Using old decks, he has illustrated the company ‘Tree of Life’. This awesome piece of work was on show at L’appart in Hossegor, France.

You can check out more of Avius Animus here - http://www.facebook.com/aviusanimus

We are proud to present “SOUL REBEL” The Mark Appleyard Video. Watch the trailer now, and stay tuned for the full-length video premiering June 15th, 2013.

The Element skate team starts their Tour of France next week with street demos and store appearances in Lille, Lyon and Paris. We will be posting more information over the coming week so keep checking our Facebook and Instagram

Introducing the Element Emerald and Thomas Campbell Bow Tie Collection.

We’ll let Mr Campbell tell you more about it himself in the video above. If you want to win the VERY limited edition cruiser, click the image below and answer our simple competition question for your chance to win.

Keep Discovering – a Ten Year Retrospective of Michael Mackrodt is a recollection of a decade of Michael Mackrodt on the Element Europe team. Discover more about the life of one of the most respected European skateboarders in this two part compilation of his best footage. Part two premieres April 15th, so stay tuned for more..

On a recent adventure Nyjah Huston, Nick Garcia, Mark Appleyard and Levi Brown headed out for a week in the the land of the rising sun… Japan. There the team met up with Element Japan riders to skate the streets, put on a demo and discover new terrain. Also check out the new Skateboarder Magazine where you’ll find an article on this tour with photography by Brian Gaberman.

Keep Discovering

Music by:
Tearjerker
“So Dead”
Rare

“The harder you work the luckier you get.”

It’s a rare thing these days, in the age of the internet and all, when you can honestly say an amateur skater paid his dues to earn his way, but for this individual, there’s nothing truer than that. Skating his ass off, and getting noticed the old fashioned way…

On November 3rd, we will announce the newest Element pro right here.

Backside Biggie Down Ten

360 Shuv the double-set, with a little backside 180º to top things off.

Hardflip through the Trees.

Text book style, Frontside Shove Crooked grind to Fakie.

Make sure to follow Mason (@masonsilva) and Keith Oshiro (@keithoshiro) on Instagram.
And don’t forget to check out Mason in FUTURE NATURE, The Element Am Video available in iTunes and on DVD.

Episode 1, Mallorca Migration is now playing. Mallorca, the Spanish island in the Mediterranean was the first of many stops while filming for Future Nature. This is a behind-the-scenes look at what we captured while stalked these animals through the coastline, mountains, and into the plazas.

Episode 2, Costa Rica Migration airs on Friday, August 31st. While following Amateurus for Future Nature, we ended up in the jewel of the equator, Costa Rica. We trailed the pod from the sunken seas to the highest mountain tops, surrounded by a volcanic skyline.

Episode 3, Basque Migration airs on Friday, September 7th. The final location of this exodus was the northern providence of Spain, known as Basque Country. We stalked Amateurus from Bilbao to Madrid, and everywhere in between.

Don’t forget, you can always watch these videos and all of our commercials and videos on our YouTube channel and via our podcast.

Over the past year, we had 45 MAKE IT COUNT events in 30 different countries, with one goal; to get the most dedicated skateboarders from around the world for a life changing experience.

On August 11th, 23 finalists flew in for an all expenses paid trip to California for one week, and to compete in the global finals at Element YMCA Camp.

During that week, we went to San Diego and skated the Transworld park, hung out at Element headquarters, and had a day all to ourselves at The Berrics. In addition to skating, we hiked to the natural waterslides at Stony Creek, launched in Lake Sequoia, and saw a slew of wild animals in the Sequoia National Forest.

In the end, it was Jon Cos who took first place and a year’s sponsorship from Element, while Dustin Blauvelt came in second, and Nate Greenwood finished in third.  Some left with trophies and prizes, but everyone went home with something much greater; friendships were forged, and our Element family grew bigger.

Thank you to everyone who contributed in making this series an experience of a lifetime.

For more info, to see the finals video, and to see the #elementmakeitcount instagram feed, go HERE:

The short film allows a glimpse of Saario’s thoughts and dreams, which float between design, art and skateboarding. Though it also reveals the important concurrence of post-industrial areas, sustainable concepts and natural environments, and unfolds the demanding obligation, towards today’s generation and those to come, to create positive and inspiring, local communities.

Over the past two years, filmer Yves Marchon’s keen eye reels in the various aspects and angles of Janne’s life and creates the perfect portrayal of what Element is most proud of and strives to constantly stand for through their products, artists and team riders: to bring progress to skateboarding in the most honest and ethical way.

The film was premiered in Janne’s home town of Helsinki, Finland which was named ‘World Design Capital 2012′. The film has received great feedback so far so check out the film and let us know what you think!

Evan and Levi

Kershnar displaying an American cannonball

Boo, Nick, Evan and Todd at the Berlin Wall

Evan hopping over the wall

Evan and Nick

Cole

Cole, myself, and Todd

From Top Left to Bottom Right: Evan Back Smith, Nick & Madars, Van Life, The Homies

Can’t wait till next year.

After sorting through hundreds of video submissions for the MAKE IT COUNT Wildcard entry, we’ve finally selected a winner. Congratulations goes out to Mikey Whitehouse of Edinburg, TX for his amazing park edit. He will be joining finalists from all over the globe in California at Element YMCA Camp for the finals and get to skate the Berrics with the Element team in just a few weeks. Thanks to everyone who submitted their videos. Check out Mikey’s winning video above.

Element Founder, Johnny Schillereff has announced the winners from the Element Tree Logo Contest, and we’ve got all the details HERE.

The top two picks will be turned into an Element T-shirt, and win a special package from Element. The honorable mentions will also have a hand-packed box, delivered straight to their door. And, every single entry in the Element Tree Logo Contest will receive a special thank you letter and gift from Johnny himself.

Thank you everyone for participating in the first of many online contests from Element. And please follow @elementusa and @johnnyschillereff on Instagram for more details.

Element Founder, Johnny Schillereff has created a contest on Instagram, asking you to submit your interpration of the Element tree logo. Log into Instagram and tag your photo #elementtreelogocontest and enter to win a ton of Element product, and to have your design turned into an Element T-shirt!

The deadline is Monday, July 9th, and we’ll announce the winners on Tuesday, July 10th. All you have to do, is create any interpretation of the Element tree logo, and the winner will receive a box of Element product, picked and packed by Johnny himself, and your artwork will be turned into an Element T-shirt!

Follow Element on Instagram at @elementusa and Johnny at @johnnyschillereff for more details, and don’t forget to tag your photo with #elementtreelogocontest

Submit a 1-minute video of you at your local park to win an experience of a lifetime; a trip to the finals at Element YMCA Camp and The Berrics.

Click here to enter.

On May 1st, FUTURE NATURE then released for free on the Element site for one day only. Over the next twenty-four hours, the video racked up hundreds of thousands of views.

Meanwhile, in iTunes, FUTURE NATURE climbed its way to the #20 spot in the Top Movies charts, and held a steady #1 spot in the Top Sports category.

So if you haven’t seen the video yet, go to iTunes to download a copy, or cruise over to your local shop for a DVD.

Hot off the heels of FUTURE NATURE (which is now available on iTunes), Nick Garcia and Julian Davidson are given the royal treatment over at Skateboarder… Senior photographer, John Bradford, put together a collection of  his photographs from a recent interview with the two. And as the title of the blog would indicate, “Daily Film Blog” the skate photos and portraits are all shot on, well, you guessed it, film. The article, in all its entirety can be seen here.

The FUTURE NATURE collection is available here. And their dilapidated decks from filming the video have been given new life through Element’s “No Board Left Behind” program, which will soon be available here.

Here she is, hard at work on the new barn for them.

Element proudly presents FUTURE NATURE, now playing today only on elementskateboards.com, also available worldwide on iTunes.

FUTURE NATURE is a visual exploration of skateboarders in their natural environments. Around the world, two major species co-exist together. They are Amateurus and Professionalli, or better known as the amateur and professional skateboarder. FUTURE NATURE focuses on Amateurus, documenting the extravagant behaviors of Nick Garcia, Julian Davidson, Evan Smith, Boo Johnson and introducing Madars Apse, Trent McClung, and Nassim Guammaz.

A portion of proceeds from all shoes and select skateboards benefit the Elemental Awareness Foundation. When you buy Element, you are helping make programs like this possible.

Etnies has released a full Nick Garcia part in support of the Freeport shoe. Enter to win the shoes along with an Element board and Stance socks here.

Also, check out this exclusive interview with Nick via Skateboarder Magazine which coincides with his Etnies part. Click here to see full interview.

When DC’s Chris Ray was asked to be one of the 13 filmers to submit a part for TransWorld SKATEboarding‘s latest film, The Cinematographer Project, he naturally gravitated towards Element am Evan Smith. With Evan’s effortless style and unique approach and Ray Ray’s mastery of the angles, editing and HD, Evan’s part excerpted from the full length DVD is your most recent glimpse to how talented of a skateboarder Evan Smith really is.

The Cinematographer Project full length DVD, with 13 parts submitted by skateboarding’s greatest filmers, is available now at http://www.skateboarding.com, your local skateshop, or for download on iTunes.

Twelve year old Element team rider Tom Schaar has landed the first ever 1080º. It has been amazing to watch Tom’s progression over the past. He first caught our eye when at 7yrs old when he entered the Element am contest series, and his special talent for transition was clear. While we were sure his career would blossom, the rate at which he progressed is alarming. From his quick adaption to vert and the mega ramp, to becoming the youngest ever to do a 900º, he continues to blow minds and set records. We congratulate Tom for his accomplishment, and can’t wait to see what he does next.

California RampWorks was strategic in helping Tom see this trick to its reality. Check out exclusive interviews and the feature built by CRW that helped make it all possible. See further documentation and photos here.