“The harder you work the luckier you get.”
It’s a rare thing these days, in the age of the internet and all, when you can honestly say an amateur skater paid his dues to earn his way, but for this individual, there’s nothing truer than that. Skating his ass off, and getting noticed the old fashioned way…
On November 3rd, we will announce the newest Element pro right here.
Migrations is a three-part series of behind-the-scenes footage from Future Nature, The Element Am Video. Shot on location in Mallorca, Costa Rica, and the Basque Country in Spain, this raw footage offers an in-depth look at Amateurus, the amateur skateboarder. Migrations stars Boo Johnson, Evan Smith, Julian Davidson, Madars Apse, and Nick Garcia.
Episode 1, Mallorca Migration is now playing. Mallorca, the Spanish island in the Mediterranean was the first of many stops while filming for Future Nature. This is a behind-the-scenes look at what we captured while stalked these animals through the coastline, mountains, and into the plazas.
Episode 2, Costa Rica Migration airs on Friday, August 31st. While following Amateurus for Future Nature, we ended up in the jewel of the equator, Costa Rica. We trailed the pod from the sunken seas to the highest mountain tops, surrounded by a volcanic skyline.
Episode 3, Basque Migration airs on Friday, September 7th. The final location of this exodus was the northern providence of Spain, known as Basque Country. We stalked Amateurus from Bilbao to Madrid, and everywhere in between.
Element Founder, Johnny Schillereff has announced the winners from the Element Tree Logo Contest, and we’ve got all the details HERE.
The top two picks will be turned into an Element T-shirt, and win a special package from Element. The honorable mentions will also have a hand-packed box, delivered straight to their door. And, every single entry in the Element Tree Logo Contest will receive a special thank you letter and gift from Johnny himself.
Element Founder, Johnny Schillereff has created a contest on Instagram, asking you to submit your interpration of the Element tree logo. Log into Instagram and tag your photo #elementtreelogocontest and enter to win a ton of Element product, and to have your design turned into an Element T-shirt!
The deadline is Monday, July 9th, and we’ll announce the winners on Tuesday, July 10th. All you have to do, is create any interpretation of the Element tree logo, and the winner will receive a box of Element product, picked and packed by Johnny himself, and your artwork will be turned into an Element T-shirt!
Hot off the heels of FUTURE NATURE (which is now available on iTunes), Nick Garcia and Julian Davidson are given the royal treatment over at Skateboarder… Senior photographer, John Bradford, put together a collection of his photographs from a recent interview with the two. And as the title of the blog would indicate, “Daily Film Blog” the skate photos and portraits are all shot on, well, you guessed it, film. The article, in all its entirety can be seen here.
The FUTURE NATURE collection is available here. And their dilapidated decks from filming the video have been given new life through Element’s “No Board Left Behind” program, which will soon be available here.
Elemental Awareness hit the road to visit their friends on the Apache, Flathead, and Navajo reservations, where they were able to skate with the kids, and connect on a larger level…
Through the CHANGING LIVES THROUGH SKATEBOARDING program, they were able to give away more than 100 pairs of shoes, 50 skateboards and tons of other product. Needless to say, the kids were hyped and received some much needed gear.
Matt Ward is a behind-the-scenes super hero at Element. He’s that dude that bends over backwards for anyone, does everything for everyone, and skates like a mad man. So when the sad news came in that his car was broken into (during the video premiere of Nyjah’s video), everyone at Element banded together to help him out…
On Friday, Matt had the day off, so we sent a shoe box around the office, and everyone anonymously donated a couple bucks. The money raised was to help him and his family repair their car, but what happened next is where good turned great. The creative geniuses and illustrative icons, Todd Francis, Bryan Arii, Esther Kim, Jerimy Lumia, and Bobby Sattler decorated each and every dollar bill to turn the dead presidents into pirates. You may be asking, why pirates? Well, because Matt and his family are certifiable pirate aficionados, just take a look at this family portrait!
Nevertheless, I was blown away by the pouring in of love, then the creativity, and wanted to share it with you. That’s a couple of bucks I’d never spend, and have framed instead.
Element is proud to announce that ”RISE & SHINE” The Nyjah Huston video, is now available on iTunes worldwide!
Click HERE to view “RISE & SHINE” in the iTunes store.
Staring down the barrel of a 15, Nyjah grinds a perfect backside smith. Locked and loaded.
In anticipation of “RISE & SHINE” the Nyjah Huston video, we are releasing a new clip, once a week until the video drops, so check back for more footage and information.